About Swan Retro

Swan. We love what we do. With a strong British heritage dating back to the 1920s, Swan understand that the kitchen is the heart of home life.

It’s where delicious meals are made and memories are created over a cup of tea and slice of cake. Swan’s passion is to make dream on-trend kitchens a reality for our customers, by offering affordable iconic cookware and appliances collections that boast stylish design and outstanding performance.

History

·         1930’s: The Beginning.

The “Swan Brand” name was registered by Bulpitt & Sons Ltd., brass founders, in the early part of the 20th Century.

·         1933: The first electric element kettle was produced!

Bulpitt pioneered the first electric element that could be immersed in water leading to a whole range of products based around their “immersion element”.

·         1939: The first electric toaster.

The “8-30” toaster was one of the most efficient at the time.

·         1968: No 1 UK Appliance Brand.

·         1988: Purchased by Moulinex.

British and European manufacturers were under intense pressure from cheaper, Far East imports resulting in Swan Brand being acquired by French manufacturer, Moulinex. However Moulinex were also under the same pressure from cheaper imports and the company went bankrupt in 2001.British and European manufacturers were under intense pressure from cheaper, Far East imports resulting in Swan Brand being acquired by French manufacturers, Moulinex. However, Moulinex were also under the same pressure from cheaper imports and the company went bankrupt in 2001.

·         2000: Purchased by Littlewoods.

Founded in Liverpool in 1923, the retail and football betting company was the largest private company in Europe by the 1980s and purchased Swan Brand in 2000. In 2009, Swan Products Ltd. Took over developing and marking Swan with Littlewoods and formed a great partnership.

·         2008: Brand licensed to Swan Products Ltd.

The fantastic partnership with Littlewoods continued until July 2017 when Swan Products Ltd. Acquired the brand, returning it back to the original Swan employees who are passionate about the brand’s heritage.

·         2001: Launch of the Retro range.

A best-selling collection of kettles, toasters, pots, pans and appliances with classic retro designs inspired by the styles of the 50s, 60s and 70s available in an array of colours.

·         2017: Launch of Nordic.

A recognisably Scandi inspired collection, the Nordic range utilises soft wooden textures and neutral colours of Sweden, Norway, Denmark and Finland to truly transport the taste of Scandinavia into the home.

·         2021: Launch of Stealth.

Sleek, streamlined and stylish, the Swan Stealth features top-level design, high performance and impressive functionality. This range was made for busy on-the-go people, fitmess lovers and the health-conscious.

2023: Alexa Kettle.

In a world’s first, Swan created the Alexa kettle.